In the marketing world, calling a new product a “game changer” or “revolutionary” tends to get overused. But HP believes today’s official launch of the 22-inch-wide PageWide Advantage 2200 inkjet web press will change the market landscape for high-speed production inkjet printing for print. commercial, direct mail and publishing-related printed products, such as books.
The new PageWide Advantage 2200 press platform, which will be the first in an eventual series of offerings, incorporates a very compact footprint, modular and expandable design that allows for one to three high-efficiency dryer configurations (HED ) depending on product applications, speeds of up to 500 fpm color or 800 fpm monochrome, and media versatility to print up to 300 gsm/14 dots. substrates at high operating speeds. Its smaller size and modular component architecture also allows the new press to be up and running at a customer’s site in as little as a week.
Quick setup and setup time is a key reason HP PageWide Industrial will use a PageWide Advantage 2200 Press as the main attraction and focal point in HP’s 21,000 square foot facility. booth (C4256) at the PRINTING United Expo, held October 19-21 in Las Vegas.
“We are just thrilled that this day has arrived,” Barbara McManus, director of R&D for HP PageWide Industrial, told a small group of industry analysts and media early last week at a pre-launch non-disclosure briefing at HP. Corvallis, Oregon, R&D, testing and manufacturing facility.
The fact that HP industrial presses have been on customers’ floors for more than 13 years has given McManus and his R&D team insight into which components and attributes of the press are working well, as well as areas where HP PageWide Industrial needed to refocus its R&D efforts. This played a key role in the development of the new press platform.
For example, the new Advantage 2200 incorporates the same robust print bars as the T400 press and uses HP’s Brilliant inks. But – to reach new markets and capture more pages – several new HP innovations have also been incorporated. Visually noticeable is a compact design and footprint, dual paper path that passes through a print arch, easy operator access to paper web and print bars, user-friendly interface, and overall reduction the number of parts (some of which are produced via 3D printing) to maximize press uptime through increased reliability and less operator intervention.
HED dryer technology is also a key development. Large volumes of air move and circulate at high speed for mass transfer removal of moisture at maximum press speeds. “The paper actually floats in the dryer, which minimizes paper stress,” she explained. “This will result in flatter sheets and less impact on the paper. We also heat the air near the web.” As a result, and because up to 80% of the air is recirculated, the cost of energy consumption per page will be lower with HED dryers, reflecting HP’s strong commitment to sustainability.
“And then there are things that you can’t see when you look at new press,” McManus added. “We have new electronics and have minimized the number of boards, which again helps reliability, and we have added new firmware and software.”
Yale Goldis, director of strategy, business products and solutions, HP PageWide Industrial, noted that current HP PageWide customers and key prospects have been very impressed. “We brought in some very knowledgeable customers to look at the new equipment and put it through its paces with [difficult] files that we had not seen. They came here to break the machine, honestly,” he joked. “They were blown away… Our customers will be able to offer more jobs and more flexibility to their customers, so they can take their businesses where they need them.” go.”
Similar to the positive feedback from existing PageWide users, industry analyst Marco Boer, who also chairs the annual Inkjet Summit, was also impressed with the Advantage 2200 platform from a business perspective. an independent expert in digital printing technology. “I’m not an HP promoter, but I think all of us, probably including HP, are underestimating the interest in this particular platform,” Boer said.
“Because of quality and productivity, we are at a level where a drastic change is happening in the market,” he added. “And that’s helped, in part, because of the whole COVID supply chain issue. So it’s been an accelerator where, all of a sudden, printers are saying, ‘I have to do something. I can’t wait. “And, now, it’s the platform that’s helping them through this. So, without sounding like an HP promoter, it’s the start of that inflection point.”
Vahaaj Khan, Director of Sales for the Americas, HP PageWide Industrial, shared similar enthusiasm for the strong interest he has already received from existing customers and prospects who are seriously considering how an Advantage 2200 could boost their business. “This technology is going to give them that unique competitive edge that no one else will have,” Khan said, pointing to the Advantage 2200’s high throughput and productivity, its ability to print on 14 dots. substrates and HP PageWide’s global manufacturing philosophy that enables continuous technology upgrades to existing machines in the field. “Innovation will go through this platform for many years, so once they’ve invested, they have such a long streak to keep adding more and more features. All of these are unique values that HP can bring to its customers.
Two first pilot users of Advantage 2200
Information was also provided on the first two pilot users of the new press platform. O’Neil Digital Solutions — the very first user of HP PageWide web presses in 2009, which went on to install 13 PageWide presses — has now been running a press in a two-dryer configuration with HP’s passive air cooling option for several months. In a video, Ann Gayou, senior vice president of plant management at O’Neil, highlighted how easily O’Neil press operators were able to learn to operate the new press – although the company is in the middle of its busy season. when it first went live – and how quickly O’Neil was able to start churning out millions of live client pages.
From a totally different perspective, Wheeling, Illinois-based SG360°, which was not an existing HP PageWide customer, installed a three-dryer Advantage 2200 press configuration with the active cooling option in just one week to produce a mix of highly dynamic presses, much of it high-coverage direct mail work. “In the weeks since running this press, we’ve printed over 20 million images and are absolutely excited about the future possibilities with its tremendous print quality,” said Kevin Hughes, COO of SG360°. . The choice of SG360° as the second pilot user — where HP PageWide was entering as a new vendor — also demonstrated HP’s confidence in the new press offering.
Annette Friskopp, Global Head and Managing Director at HP PageWide, and her team remain very excited about how the new press platform will send waves across the industry. “This new PageWide Advantage platform is a game-changer for the commercial printing industry,” she said. “HP has listened to our customers, and we realize that ease of use and availability are critical success factors. This new press offers configurations to enable customers to optimize the quality, productivity, versatility and economy of the press to expand their digital production businesses. »
Based on feedback from existing customers, key prospects and industry experts so far, the Advantage Press Platform appears to be a winner that will help change the landscape of the jet printing market. production ink in the years to come. If you’re planning on attending the PRINTING United Expo and you might not even be a candidate for a high-speed web-based inkjet press, the new PageWide Advantage 2200 press should still be on your bucket list. unavoidable.