Sydney-based startup Upflowy raises $4 million to optimize web experiences with its no-code solution – TechCrunch

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The Covid-19 pandemic has affected consumer buying behaviors and habits; data-driven decision-making is even more crucial to ensure companies’ products or services actually benefit users in times of uncertainty. Demand for SaaS products enabling online transactions has increased dramatically during Covid-19, says CEO of Upflowy William Ang.

Upflowy believes it has the tools to help businesses generate a successful user flow. The Australian-based startup, which just raised $4 million, has built a platform that offers drag-and-drop tools for A/B testing and personalization across the web and mobile apps, and the best part is that businesses don’t need to know any code. to engage in it. The latest funding was led by Counterpart Ventures, in addition to returning investors Tidal, Global Founders Capital, Black Nova and Antler.

Getting visitors to a website or app to sign up for sales takes a lot of time and money, and as a result, many companies struggle to achieve this, Ang told TechCrunch. . To help entrepreneurs and marketers, especially startups, increase conversion rates and user flows, Ang and two other founders, Matthew Browne and Alexandre Girard, founded Upflowy in 2020. The startup says that for too long companies have been dependent on development or engineering teams that are absorbed in improving products and don’t have time to support marketing efforts.

Upflowy founders (left to right): CTO Alex Girard, CIO Matthew Browne, CEO Guillaume Ang

The startup will use a good chunk of the new capital to improve its platform’s capabilities by leveraging data science areas like predictive personalization and developing additional features. She also wants to support the team by increasing its staff to more than 30 full-time employees.

“After finding that low-engagement forms caused up to 60% lower conversion, translating into a huge waste of ad spend presented a huge opportunity for improvement for businesses. This is just the first Qualifying leads to the right product more effectively and personalizing the sales approach is key to converting to sales,” Ang told TechCrunch.Upflowy’s data visualization and A/B testing interface means that understanding their customers’ abandonment and behavior becomes much clearer, paving the way for experimentation and optimization.

Hundreds of companies now use Upflowy, Ang said, adding that it has a range of customers from B2B technology, SaaS and healthcare to B2C companies like fashion brands and a national sports team.

With the latest improvements in weekly user growth over the past few weeks, the startup has also seen a 40% growth in its activation rates and its monthly user base has doubled, according to Ang.

“Australia’s tech scene is driving innovation globally. Upflowy was born out of this growing talent market,” Ang said in a statement. “We are already active and tested on a global stage to provide validation of our platform. A sign-up flow is often the first interaction a potential customer has with a business, and we’re the first to make it easy to create and implement – improving the flow of information and ultimately ensuring that leads can be moved through the funnel in a smarter way.

The COVID-19 pandemic created a catalyst to start Upflowy as a remote company from the ground up. At the start of 2020, being a remote business was a fairly new concept, but the startup was able to source talent from around the world, Ang said. Upflowy is expected to establish a base in the United States this year to increase its presence in the region.

“Upflowy has successfully solved a problem that almost every business has been facing,” said former APAC Optimizely Managing Director Dan Ross, who invested in Upflowy. “There is currently no other tool on the market that gives teams the ability to quickly build, test and iterate on full registration flows and feed data directly to any other platform. , which seeks to convert visitors into customers.”

“Modern organizations need simple, no-code solutions that eliminate the friction between data collection and customer experience,” Patrick Eggen, co-founder and general partner of Counterpart Ventures, said in a statement. “The market is full of clumsy solutions that rely on engineers to create web experiences, which inhibits testing and improvement. Upflowy is in a unique position to rethink this market, empowering teams to create the web experiences consumers need and demand.

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