Public relations expert April White announces web posting of “Is Living Together Worth the Fight?”, a talk for TEDxAlmansorParkLive


Following the virtual TEDxAlmansorParkLive event, White’s speech on the struggle to live united is now available to watch online

Pasadena, California

–Direct News–

Following the virtual TEDxAlmansorParkLive event, PR industry thought leader and agency owner April White announced today the web-posting of her official TEDx talk, “Living Together Is Worth- does he fight it? »

As a former journalist and founder of Trust relationships, White believes we can move beyond the divisive and judgmental differences in today’s society with the power of self-reflection. “Is Living United worth the fight?” is now available to watch on Trusted Relationships websiteas well as on the official TEDx Talks Youtube channel.

During the talk, which premiered at the TEDxAlmansorParkLive virtual event on April 23, 2022, White shares her personal journey to living a more united life, after overcoming years of estrangement from her family in because of ideological differences. “Is Living United worth the fight?” also reveals steps we can take to address behaviors we dislike in others, to refine our own personal weaknesses and recognize the inherent value in everyone.

“I believe that if we can identify what bothers us or irritates us in others, we can retrieve it within ourselves and use it as a tool to correct and improve ourselves,” White said. “We can be the change we want to see in the world and live a more authentic life, both personally and professionally, if we accept the differences that might otherwise alienate us from others.”

“Is Living United worth the fight?” taps into the professional philosophy that drives the mission of White’s public relations firm, Trust Relations. White coined the term “trust relationships” to replace the traditional concept of public relations, with the aim of promoting the importance of authenticity and trust-building exercises as part of any brand building campaign or reputation management. His talk for TEDxAlmansorParkLive offers concrete steps to recognize dissonance and make authentic connections as business leaders, in our relationships, and with ourselves.

TEDxAlmansorParkLive is an independently organized event, created in the spirit of TED’s mission “ideas worth spreading”. The TEDx program helps communities, organizations and individuals produce TED-style events locally, while TEDxLive events focus on the live webcast of an official TED conference, providing a more open and global audience. through virtual participation.

To access more information about the TEDxAlmansorParkLive event and to watch the April talk anytime, visit

About White April

April White is a leading public relations veteran with nearly 20 years of experience advising and implementing campaigns on behalf of clients in various industries, from Fortune 100 companies to startups. She worked at the world’s top public relations agencies in New York, including Weber Shandwick, Edelman and Rubenstein Public Relations before starting her own company, Trust Relations, and has represented an impressive list of clients and their executives over the course of his career.

White is an award-winning former journalist and current contributor to Forbes, Newsweek, Entrepreneur, PRNews and PR Daily. She is also a co-host of several industry podcasts, including The PR Wine Down, Hyper Busters and the new Trust Relations: The Podcast.

You can connect with White on LinkedIn if you want to book her as a speaker or podcast guest.

About TEDx, x = independently organized event

In the spirit of Ideas Worth Spreading, TEDx is a program of self-organized local events that bring people together to share a TED-like experience. At a TEDx event, TED Talks video and live speakers combine to spark deep discussion and connection. These self-organized local events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

About TED

TED is a nonprofit organization devoted to ideas worth spreading, often in the form of short talks led by leading thinkers and doers. Many of these talks are given at TED Talks, intimate TED Salons, and thousands of independently hosted TEDx events around the world. Videos of these conferences are available, free of charge, on and other platforms. Audio versions of TED Talks are published on TED Talks Daily, available on all podcast platforms.

TED’s open and free initiatives to spread ideas include, where new TED Talk videos are posted daily; TEDx, which empowers thousands of individuals and groups to host local, self-organized TED-style events around the world; the TED Fellows program, which selects innovators from around the world to amplify the impact of their remarkable projects and activities; The Audacious Project, which uncovers and funds critical ideas that have the potential to impact millions of lives; TED Translators, which outsources the captioning of TED Talks so big ideas can spread across languages ​​and borders; and the TED-Ed educational initiative. TED also offers TED@Work, a program that reinvents TED Talks for workplace learning. TED also has a growing library of original podcasts, including The TED Interview with Chris Anderson, WorkLife with Adam Grant, Far Flung with Saleem Reshamwala, and How to Be a Better Human.

Follow TED on Twitter, Facebook, instagram and on LinkedIn.

Trust Relations, founded in 2019, is a virtual strategic communications company that builds agile, proactive “dream teams” for clients through a national network of the industry’s best and brightest practitioners. “Trusted Relationships” is a term coined by President and Founder April White to describe a new approach to strategic communications focused on communicating genuine customer action, value, and goodwill. In technology, trust relationships are an administrative and communication link between two domains. In communication, they are a bond of mutual respect between a brand and the people it serves. The company excels at identifying inspiring ways for customers to show their brand value by identifying points of proof of support and imagining creative activations that demonstrate their unique story and value proposition. For more information, visit

Contact details

April White

+1 323-216-8589

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