Orion to Acquire Redtail Technology, a Web-Based CRM for Financial Advisors


OMAHA, Neb., & SACRAMENTO, Calif.–(BUSINESS WIRE)–Orion Advisor Solutions, a provider of transformative wealth technology solutions for fiduciary advisors, today announced a definitive agreement to acquire Redtail Technology, a leading client relationship management (CRM) software company on the web serving the wealth management industry. Together, the two firms are poised to transform the way advisors scale their businesses through technology and outsourced solutions, allowing them to focus on client service and retain their competitive edge.

“This acquisition presents a game-changing opportunity for growth-focused independent advisors, as it will make our strong ecosystem of technology stacks even more valuable. Redtail has long been a valued technology integration partner of Orion, and we share a core value of commitment to serving independent advisors,” said Eric Clarke, Founder and CEO of Orion. “Adding Redtail to Orion will further enhance our user experience. By integrating Redtail’s highly acclaimed next-generation CRM software with our portfolio accounting and advisor technology, we will connect the advisor-to-client journey with a highly integrated and all-in-one.

Adding Redtail’s industry-leading CRM technology to Orion’s open architecture platform can serve as the foundation for advisor technology stacks, connecting the advisor-client journey through an integrated end-to-end platform built around a CRM hub.

“We created Redtail nearly two decades ago to enable Independent Advisors to deliver differentiated client experiences and better manage their clients through systematized and, therefore, repeatable processes. Our goal has always been to free up advisors to spend more time engaging with their customers and prospects in a meaningful way. Now, the opportunity to join Orion will greatly benefit customers of both companies through a seamlessly connected end-to-end technology experience that will solve some of their technology integration challenges,” said Brian McLaughlin, Co-Founder and CEO of Redtail. . “We have worked side by side as integration partners for many years; it’s a natural progression for us to come together for the benefit of RIAs looking for an integrated suite of technologies to grow their business.

Post-closing, Redtail Co-Founder and CEO Brian McLaughlin will become Orion’s President of CRM and report to Orion CEO Eric Clarke. At that time, McLaughlin will join both Orion’s management team and its board of directors. In addition to McLaughlin, Redtail’s management team and employees will continue to work from their existing locations as part of Redtail, which will become a branded entity of Orion.

The transaction is expected to close in the second quarter of 2022 following the satisfaction of customary closing conditions, including regulatory clearances. Once the deal is done, the combined experience of the technology platform should come to market quickly, as APIs and deep integrations are already in place. As open architecture platforms, Orion and Redtail will continue to support their existing technology integrations for customers.

To learn more, visit the Resource Center at https://orion.com/redtail/. Additional details of the transaction will not be disclosed.

About Orion Advisor Solutions

Orion is a leading provider of the technology-enabled fiduciary process that transforms the advisor-client relationship by enabling financial advisors to prospect, plan, invest and execute in a single, connected, technology-driven experience. Together, our branded entities, Orion Advisor Tech, Orion Portfolio Solutions, Brinker Capital Investments, HiddenLevers and BasisCode create a comprehensive offering that enables businesses to seamlessly attract new clients; connect goals more meaningfully to investment strategies and results, and ultimately track progress toward every investor’s unique definition of financial success. As a result, Orion supports more than 2,300 independent advisory firms with $1.9 trillion in assets under administration and $60 billion in wealth management platform assets (as of March 31, 2022), making Orion the platform of choice for all growth-oriented consulting firms looking to strengthen client relationships, gain competitive advantage in a crowded marketplace, and build strong, profitable businesses. To learn more, visit www.orion.com.

About Redtail

Founded in 2003, Redtail is a leading provider of web-based Customer Relationship Management (CRM) solutions, compliant text messaging solutions (Redtail Speak), paperless office and e-archiving solutions. emails in the financial services industry. The company is dedicated to helping advisors grow their business effectively by providing the core technologies that drive their day-to-day operations, offering low-cost, easy-to-implement applications, and integrating with many of the most popular applications. widely used in the industry. As a pioneer in the fintech industry, Redtail is committed to providing advisors with exceptional client service and strives to contribute meaningfully to its local communities in California, Arizona and Georgia. For more information, visit https://corporate.redtailtechnology.com/.


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