Internet Managers, your dealer website can now compete with CarMax.com for $985 per month.

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Dear Internet Manager;

For more than 25 years, The Auto Channel®, the Internet’s original interactive automotive editorial website, has published what many consider to be the best independent editorial automotive content on the web.

With your eyes on the future, I’m sure you agree that adding exclusive content pieces to your dealership site will be a big step towards converting it into a “full service” website. In addition to on-site e-commerce, your site will also provide in-depth, relevant, historical, and useful editorial and educational information that can enhance your dealership’s current efforts.

Research shows that relationships with online consumers are solidified when sites offer total end-to-end online dating, which includes both enhanced transactional opportunities and relevant, curated automotive editorial.

Imagine that for just $985 a month you could get a “full service” subscription to republish hundreds of thousands of automotive articles, historical data, and presentation tools that you can easily include in the your dealership’s website.

Increase close rate by having access to tools and data in your subscription that can create side-by-side “vehicle comparisons” of the information buyers need to see. For example, click the link below to see a live used car comparison of a 2017 Hyundai Sonata vs. a 2017 Honda Accord vs. a 2017 Nissan Altima vs. a 2017 Toyota Camry.

The competition for site visitors will become even more competitive. CarMax America’s number one used car dealership understands the power of presenting a full-service site to shoppers, so it recently invested $450 million in the purchase of Edmunds.com,

According to Bill Nash, President and CEO of CarMax; Exclusive Edmunds content, comprehensive automotive market insights, and a streamlined user experience throughout the journey of buying and selling cars will help us deepen our engagement with customers who buy online.

But unlike Edmunds content that will be used to directly compete with your dealership’s site, we envision The Auto Channel’s 26 years of content becoming a competitive element within thousands of local dealership websites (a dealer in the market per brand for a subscription fee of $985 per month.)

The CarMax deal has set the bar for rating similar automotive content and research sites like ours. Today, after 26 years of cash flow financing, we are adjusting our financial plans to recognize that, unlike in the past, we cannot generate enough capital from our advertising-driven business model to fund our new initiative. .

From this point on, we’re learning if internet managers like you think an affordable monthly content subscription is something viable. If it’s as attractive as we think, it will be easy to get outside capital to fund a marketing entity for our million pages of content.

Imagine offering a “Newsstand” of daily updated automotive news and a “Master Library” containing hundreds of thousands of historic and evergreen multimedia automotive articles, automotive content to ensure your point of view’s competitive grip. digital sale.

With 26 years of automotive content already paid for, our low subscription cost will ensure that our content concept becomes profitable for everyone involved.

If you would like to subscribe or have any questions or comments, please let me know. [email protected]

Bob Gordon, President

The automatic channel

332 West Broadway’

Louisville, Kentucky 40202

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