How to promote yourself as a freelance web developer


The continued dominance of our digital landscape has resulted in websites becoming a dominant medium. It is now essential for businesses, organizations and many individuals to have a central online home. This need, along with frequent updates and upgrades, means web developers are in high demand. That doesn’t seem to change anytime soon, with the Bureau of Labor Statistics predicting that there will be a 13% growth in development jobs this decade.

However, that doesn’t mean that scoring these freelance jobs is a walk in the park. The industry is competitive. While you may have a great skill set and creative ideas, that is often not enough. As a freelance writer, you don’t just need to be seen by new potential clients, but also maintain a presence. It requires a commitment to marketing.

Let’s take a look at some of the ways you can be successful with your marketing.

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Know your market

It’s hard to market well if you don’t know who you’re talking to. It can be tempting, especially at the start of your freelance career, to try to please everyone. However, this will likely have less of an impact than restricting your intentions a bit.

Start by taking stock of your skills. What do you have to offer your customers? If you have specific expertise in e-commerce sites, you may want to focus on retailers. If you specialize in multimedia, you might be looking for companies that capitalize on their content. This process involves finding out which industries are most in need of the services you are good at. Take the time to understand their needs and challenges so that you can meet them. That doesn’t mean you have to necessarily target your marketing to one type of customer. However, each type of potential employer should be treated differently. When you understand what each type of customer is looking for, you can pitch more effectively.

Once you’ve determined who needs your services, you should also know where they’re looking. At the start of your freelance career, it can be difficult to establish it. But there are a few commonplaces freelance web developers tend to find work. This can include your personal network – many business owners seek professional recommendations. If you are targeting the film and animation industry, you will often find clients scouring social media networks for portfolios. You need to research where customers are going so that you can direct your marketing efforts to the right places.

Show your strengths

Many web developers have multiple skills. This can be especially the case if you are self-taught. It is important, however, not to produce marketers describing yourself as an amateur in everything. Focus on creating marketing materials that demonstrate your main strengths, including soft skills. Businesses want to know what you can achieve for them quickly, on budget, and at the highest level of quality.

You can start by producing content (blogs, videos, and social media posts) that showcase your expertise in each specific skill area. It not only shows that you can get the job done, but that you can explain why your approach is working. If you can do this with confidence, it will likely instill the same confidence in potential customers. It can also be a good approach to take with wallets that you email to clients and host on your website. Rather than dividing your examples into projects, you should analyze them into skill sets. This makes it easy for customers to access the capabilities they are looking for and see what you are capable of. It can also be helpful to set up each skill set as a microsite that you can link to in social media marketing posts or email communications.

When creating this content or taking awareness actions, it’s just as important to remember to honestly represent your strengths. As a self-employed person, you are indeed a small business and are subject to regulations and laws about how you advertise your benefits. It may be helpful to consult resources that highlight common mistakes in small business marketing and the legal implications of those missteps. Do not pretend to be able to perform tasks in which you have no experience, and certainly do not give the suggestion that you are an expert in everything that you are not. This helps you avoid legal pitfalls, but also earns the trust of your growing customer base.

Build your brand

There is a misconception that branding is of great benefit to businesses. But it can also be a staple in your marketing as a freelance web developer. After all, branding is all about shaping a company’s image and making a connection with the target audience. When a consumer thinks of a certain product or service, companies want them to immediately consider their brand. You should aim for the same with the industry you are targeting.

Just start. Formalize the qualities you want your customers to associate with your business. It’s not just the skills you offer, although those certainly come into play. You need to consider what experience you think your clients should get from their time with you. Examine the ethical values ​​that are at the heart of how you operate. You are also a unique contributor in your field; what aspects of your personality would you like to express?

You can then start shaping your freelance website, portfolio, and social media platforms to reflect that. You might even want to create a logo and other design concepts that are representative of your brand’s ideals. From there, you should aim to achieve brand visibility. Post on forums and social networks. Create ads that communicate your unique identity in the web development space. Establish your brand values ​​in your email communication to your customers.


As the web development market grows, it also becomes more competitive. As a freelance writer, you need to start your marketing with an understanding of your target customers. Having a clear representation of your strengths can help you make an impact, which is then supported by strong brand building. It takes additional resources and effort, but effective marketing can help you have a successful career.


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