CloudLab Americas Releases New White Paper: Adopting Web Technology for Printing in Offset and Hybrid (Offset and Digital) Printing Environments

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A free comprehensive publication examines the origin, statistics and untapped revenue opportunities of web to print, while busting common misconceptions

NEWHAVEN, CT – Leading North American software developer CloudLab Americas, creators of packQ and printQ web-based printing solutions, with over 300 installations in 25 countries worldwide, has released a free 16-page white paper. The new study examines the fascinating origins and birth of Web to Print (W2P) technology and reveals how printers can reduce costs and add new revenue streams – while capitalizing on the lucrative market for desktop beautification. printing and in the booming small parcel packaging market in particular. It also presents statistics on the growing popularity of web to print, which shows why today’s successful print shops (both offset, digital and hybrid) have gone far beyond fulfilling all orders through their employees by deploying a user-friendly online storefront.

“For whatever reason, offset printers have been slow to adopt modern web-based printing technology, while their digital counterparts have embraced it and are currently reaping its many rewards,” said Steven Antoni, president of CloudLab Americas. , headquartered in Newhaven, Connecticut. “The simple fact is that offset and even hybrid printing businesses are leaving millions of dollars in revenue on the table by not taking full advantage of modern web printing technology, especially when adoption is so easy. It’s likely that the hype around digital advancements has obscured the fact that technology is also a significant cost-cutting and profit-generating factor for offset printers as well.

The new white paper addresses some of offset shops’ most common concerns about web-to-print adoption, busting some major myths in the process. Antoni also pointed out that offset and hybrid shops have a clear advantage over other web print users because they know the intricacies of printing inside out. “Imagine what you, as print experts, could do with technology that automates your entire buying process from start to finish. It would be like having an unpaid salesperson available 24/7,” he added.

The adoption of Web to Print technology in offset and hybrid printing environments (offset and digital) underscores the benefits of W2P for printers and their customers. CloudLab Americas is particularly strong in the packaging industry with software specifically designed for folding cartons, corrugated boxes, labels and flexible packaging. “We are one of the few companies that fully understand the intricacies of packaging and packaging design. Additionally, the packQ Web to Pack software includes easy-to-use features and tools, some exclusive to CloudLab and some powered by artificial intelligence (AI),” added Antoni.

Any designer, from professional to novice, can create crisp, clean print-ready PDFs. Users can design in real time using a 360º rotating 3D canvas, while novice designers can choose from a wide range of design templates and be guided through every step of the process.

CloudLab’s software also seamlessly integrates with a print shop’s existing systems and workflows, including MIS (Management Information System), CRM (Customer Relationship Management), ‘ERP (Enterprise Resource Planning), payroll, fulfillment, etc.

Download the free CloudLab Americas white paper: Adopting Web Printing Technology in Offset and Hybrid (Offset and Digital) Printing Environments at webtopackQ.com/resources.

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