Brook + Whittle acquired by Genstar Capital

Genstar Capital, a private equity firm, announced the signing of a definitive agreement to acquire Brook + Whittle, a label maker serving growth-driven end-use markets, from TruArc Partners, a private equity firm focused on middle market investments. in the specialty manufacturing and business services subsectors.

Founded in 1995, Brook + whittle is one of the leading premium label suppliers in North America. Brook + Whittle’s sustainable labeling solutions address a wide range of growth-oriented end markets, including personal care products, beverages, food, healthcare and household products. The company is headquartered in Guilford, Connecticut.

David Golde, Managing Director of Genstar Capital, comments: “Brook + Whittle is at the forefront of the high growth premium and sustainable label space. The focus on technology and sustainability sets the company apart from its competitors, and Brook + Whittle’s renowned customers have come to rely on them to deliver value-driven innovation. We believe our expertise can help unlock further organic and inorganic growth, and we look forward to working with the company’s leadership team to implement these initiatives and help drive innovation.

Mark Pollard, CEO of Brook + Whittle, says, “We are passionate about leaving the world in a better place than where we found it. Our mission to drive brands towards 100% sustainable packaging is made possible through product innovation and our technologically advanced platform. We deliver highly intricate decorated labels that capture the attention of consumers on branded products recognized around the world. We are digitizing our business and expanding our e-commerce platform and look forward to benefiting from our new partnership with Genstar to continue delivering technological innovations to our customers.

Don Sturdivant, Operating Partner at TruArc Partners and President of Brook + Whittle, comments: “It has been a pleasure working in partnership with the Brook + Whittle management team for the past 4 years. Together, we have put in place a transformational growth plan through a targeted organic investment plan and 7 acquisitions in less than 3 years. I would like to thank Mark and the entire management team for their outstanding contributions under the ownership of TruArc.

Gerald Sheehan, Partner at TruArc Partners, adds: “Brook + Whittle is a great example of TruArc’s approach to investing. We identify companies that are well positioned in attractive sub-sectors and partner with excellent management teams to execute a focused growth strategy. We are delighted that Brook + Whittle is partnering with Genstar to continue to support the leadership’s growth strategy.

Wells Fargo Securities is Genstar’s exclusive financial advisor on the acquisition. Baird is TruArc Partners’ exclusive financial advisor for the sale.


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