Baldwin strengthens its realigned sales teams

Baldwin Technology Company Inc. announced that sales professionals Scott Burnett and Thomas Kobrak have joined the organization. Baldwin recently reorganized its sales teams to provide a single regional point of contact for customers in the printing and packaging industry, optimizing service and simplifying access to process improvement technologies and consumables. of the company, as well as access to technical experts.

Burnett now serves as Baldwin’s regional sales manager for the mid-west region. He is responsible for growing sales to print and packaging customers in Iowa, Minnesota, Montana, Nebraska, North Dakota, South Dakota and Wyoming. His industry experience and the knowledge he gained as a Baldwin customer at Cedar Graphics in Iowa uniquely positions him to understand customer needs and share the value of Baldwin products.

“I look forward to building relationships with customers by articulating appropriate technology to improve their throughput, efficiency and quality,” says Burnett. “By understanding customers’ needs and improvement goals, and partnering with them through Baldwin’s offerings, I will help them grow their businesses.”

Additionally, Kobrak now serves as Baldwin’s Regional Sales Manager for the West Coast region. He is responsible for driving sales growth with print and packaging customers in Alaska, Arizona, California, Idaho, Nevada, Oregon, Utah, Washington and Western Canada. Most recently, he was a sales representative for global film manufacturer Multi-Plastics.

“I look forward to contributing to the success of Team Baldwin,” said Kobrak. “I am excited to grow my existing relationships within the printing and packaging industries, and excited to have the opportunity to serve new customers throughout my territory. I look forward to working with them and adding value to their business by helping them exceed their production targets through the Baldwin product portfolio.

Baldwin offers a wide range of process improvement technologies for the printing and packaging industries, including automated cleaning, drying and spraying systems; 100% fault detection; color registration and control solutions; LED, UV and IR systems; and corona surface treatment and rotary spray solutions. Baldwin’s revolutionary Industry 4.0 platform, AMP IoT (Internet of Things), quickly connects data from machines, attachments, management information systems and workflows to get a holistic view of the production and overall efficiency of equipment, regardless of make, model or age of assets .

Baldwin’s previous sales structure was built around its product lines. With the October 2021 realignment, sales managers for the Americas cover smaller regional geographies, and regional teams have access to Baldwin’s entire portfolio of equipment, consumables and service products. In addition to having a regional point of contact, Baldwin customers benefit from a US-based service and support team, as well as spares, consumables and upgrade programs. Craig Black leads Baldwin’s restructured sales teams as Vice President of Sales, Americas.

Comments Black, “Thanks to the organizational changes we made in October, our team is able to spend more time with our customers, better understand their changing needs and share our solutions as we help bring value to their entire production process.


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