According to AWA Alexander Watson Associates, film labels represent 28% of the total sticker labeling market, with a CAGR of around 4.5%. Avery Dennison has prioritized its R&D efforts to meet this demand for new film products. The company sees significant use in the beer / beverage, food, health and personal care industries, among others.
Avery Dennison has adapted its R&D to design films that meet the latest customer trends. With sustainability and digital printing both in mind for many converters, Avery Dennison recently unveiled its TC-2000 film topcoat to provide anchor and ink flow that enables stronger colors and bolder graphics with a wide range of printing techniques. The improved topcoat performance has been especially valuable with UV inkjet printing, where it allows label designers to confidently use bold fonts, gradients, seals and other eye-catching graphics.
“The new Avery Dennison TC-2000 provides everything we look for when purchasing materials: anchoring, ink flow and quality results,” says Matt Stein, Print Showroom Manager digital at Domino. “It works great with Domino N610i and Domino inks. “
The TC-2000 builds on the success of Avery Dennison’s TC-1000 topcoat to improve press efficiency gains and improve profit margins by eliminating the need for corona treatment or primer in UV printing platforms. It creates a strong bond between ink and film, allowing heavier inks to be applied to achieve crisp images and bold looks.
“The versatility and high performance of the TC-2000 allow converters to use the same film for flexo or digital printing, simplifying inventory management,” notes Anh Marella, film marketing director at Avery Dennison.
Clear films are also very popular because they give the consumer a window into the content they are purchasing. The “unlabeled” appearance continues to be an attractive attribute for consumers who wish to view the product in the container before making a final purchasing decision.
In addition to meeting the demand for films to appear on the shelves, Avery Dennison has designed products that meet the brands’ environmental goals. “Brands are looking to design their packaging to be recyclable, and the label plays an important role,” says Chrissy Betsa, conformable films product manager, Avery Dennison Label and Packaging Materials. “The label can help communicate to consumers the impact of their product on the environment, educate the consumer on how to recycle their product and enable the container to be recycled. Because of this, we’ve seen a shift in the movies to focus more on the sustainability factor. “
According to Betsa, a number of factors have helped facilitate this trend. Adhesives have been developed to enable recycling when glued to PET bottles by separating cleanly from the PET flakes during the recycling process. Meanwhile, APR recognition for HDPE recycle stream indicates that the label can stay with the bottle without contamination. Avery Dennison has also designed thinner face films in all three categories (rigid, semi-pressed and full pressure labels) to achieve a wide range of bottle or container shapes using less material.
To accompany TC-2000, Avery Dennison has also released a wide range of motion picture products. Global MDO Next Generation Clear is the company’s semi-pressed film known for improved print surface and better clarity. Avery Dennison’s CleanFlake Adhesive is also popular, as it adheres the label to a PET bottle until the cohesive bond is broken at the recycler. Additionally, Avery Dennison uses a recycled content liner that contains 30% post-consumer waste (PCW) recycled from PET bottles.
The latest products from Avery Dennison have been finely tuned to suit brands in key market segments such as beer / beverage and health and personal care.
“In beer and beverages, we tend to see more rigid labels or film fronts with little or no conformability,” comments Betsa. “The containers generally range from glass to PET, the majority of which are less complex in shape, therefore not requiring a large degree of compression on the label. A good drink label should articulate the brand’s message or brand statement. The label should ensure that the brand stands out on the shelves, whether it is through the face paper, ink, graphics, embellishments, etc. Portability – being able to take it with you – is also a key feature and the label should hold up wherever it is. goes.”
The conformability (full or semi-pressed) of a film label is a vital feature in the health and personal care industry, especially as brands demand labels for complex container shapes.
“Typically in this market segment we see a wide range of applications,” says Betsa. “This includes lotions, makeup, hair care, soaps and more. Currently, we are seeing the most common uses of personal care labels directly related to the pandemic. The increased demand for the need for additional surface maintenance, soap and disinfectant has resulted in significant growth in this segment.
Betsa adds that Avery Dennison works diligently with its customers to ensure they have the correct label and / or adhesive for their application, which can present one of the biggest barriers to success.