Tiger Balm Gives Digital Mandate to BC Web Wise, Marketing & Advertising News, ET BrandEquity

Tiger Balm gave his digital mandate to BC Web Wise.

BC Web Wise supported digital tasks for pain relief brand Tiger Balm in India. The agency will drive the positioning and awareness of Tiger Balm across its entire product line, with the goal of attracting more customers in the pain relief segment.

The brand is striving to strengthen and expand its presence in India and appeal to the younger generation using digital channels.

Puneet Motiani, Designated Partner, Gardenia Cosmotrade LLP, which manages Tiger Balm in India, said: “Older generations of Indians have grown up trusting the high quality formulation of Tiger Balm for powerful relief and effective in pain. And with BC Web Wise, we are now embarking on a journey to revitalize the brand in the digital age and make it relevant for all generations.

Chaaya Baradhwaaj, Founder and Managing Director of BC Web Wise, said, “Tiger Balm is a decades-old trusted Singaporean brand with a fresh approach to digital marketing in India. We are delighted to work with such a household giant. With the support of Gardenia Cosmotrade, we are ready to bring the Tiger into every nook and cranny of the digital marketing jungle in India.

The agency will handle digital branding, media buying and planning, and develop channel-based campaigns for Sharp Business Systems.

He will report to Michael Yap, Managing Director, Executive Director and Vice President of Azeus Convene.

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