If we are to believe the traditional media, the Insta bubble will burst within a few years and all the people who describe themselves as web creators will have to go back to the “real world” and find “real jobs”.
But for millennials and millennials, there is no real divide between “real life” and the digital world. As digital natives, they grew up blurring the lines between the two spheres. Web creators are a crucial part of the wider digital economy, helping to drive the growth of all forms of digital content creation.
Gen Z, in particular, is entering the workforce just as social media platforms mature, demand for digital experiences increases, and new technologies and tools are appearing on the market.
The designer economy may be the future, not just a flash in the pan.
The designer economy is still growing
According to the state of the economy of the Influencer Marketing Hub creators, around 50 million people are website builders, and about 2.3 million do so full time.
Elementor, the open source website building platform, has just launched a campaign to celebrate web creators and recognize their role in impacting the entire world, both offline and online, through their work. digital.
As part of the campaign, he conducted a study that found that 78% of website builders expect demand for their work to continue to grow over the next year, and almost as much – 77% – agreed that the domain will still be expanding in 5 years time.
It helps that most website builders are among the youngest in the workforce. When asked how long they’ve been working as a website builder, only around 20% said they’ve been in the business for more than 5 years.
COVID-19 added to the momentum
When the world closed off to in-person experiences, entertainment and interactions moved online, further fueling the growth of the creator economy. People have turned to TikTok and YouTube instead of movies, e-commerce instead of the mall, Clubhouse and Snapchat instead of in-person chatting, and Twitch instead of meeting for game nights.
Web designers, web developers, and UX designers have seen an increase in demand for their services as websites have become non-negotiable for all types of retailers and service providers, and top notch design. has become a crucial differentiator.
Elementor reported that 68% of website builders have seen an increase in demand since the Covid-19 outbreak, and 70% believe there is more competition than a year ago. As the world slowly reopens, the general appreciation for digital experiences is not disappearing.
Creative tools kick the wheel
As website builders work their muscles, tech platforms are producing more tools to help them with their jobs.
For example, Elementor just launched a website building center which offers custom website templates, educational resources, and design elements like backgrounds and icons to help streamline the creative process. New, easy-to-use apps offer filters, editing tools, and embellishments that make authoring easier for designers, influencers, and web creators.
The results are easy to spot. According to Elementor, 55% of Millennials say website building is their full-time job, while Baby Boomers are more likely to exercise their design skills as a hobby.
Web creators could be here to stay
Nothing is inevitable until this happens, but all signs point to web creation being poised to grow, develop, and become the dominant professional vertical in the post-COVID economy. With younger generations at the forefront of digital creation, new tools and platforms appearing to help them, and COVID-19 kicking off, there’s no reason to think the bubble is going to burst anytime soon.